I just spent 20 minutes to carefully lay out the sticker on my Yeti tumbler, making sure it would be centered over the embossed brand, and evenly spaced between the top of the embossment and the top of the lid. After I got the one side of the sticker put down and stuck in place, I pulled all the painter's tape away to reveal that it was NOT centered above the embossment, and that it was too far to the left.